_Why do we need a fashion revolotion?
On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history.
There were five garment factories in Rana Plaza all manufacturing clothing for big global brands. The victims were mostly young women.
We believe that 1,138 is too many people to lose from the planet in one building, on one terrible day to not stand up and demand change.
Since then, people from all over the world have come together to use the power of fashion to change the world.
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fashion revolotion
Have you ever wondered who made your clothes?
How much they’re paid,
and what their lives are like?
Our clothes have gone on a long journey before they hit store shelves, passing through the hands of cotton farmers, spinners, weavers, dyers, sewers and others. Approximately 75 million people work to make our clothes. 80% of them are women between the ages of 18 and 35.
However, the majority of the people who makes clothes for the global market live in poverty, unable to afford life’s basic necessities. Many are subject to exploitation; verbal and physical abuse, working in unsafe and dirty conditions, with very little pay.
Today, both people and the environment suffer as a result of the way fashion is made,
sourced and consumed.
This needs to change.
At the moment, most of the world lives in a capitalist economy. This means companies must increase sales growth and make profits in order to succeed — but crucially, not at the expense of peoples’ working conditions, health, livelihoods, dignity and creativity and not at the expense of our natural environment.
Whether you are someone who buys and wears fashion (that’s pretty much everyone) or you work in the industry along the supply chain somewhere or if you’re a policymaker who can have an impact on legal requirements, you are accountable for the impact fashion has on people’s lives and on nature.
What needs to change:
The Model, Material and Mindset
In order to achieve change three key things need to be addressed, and we borrow from a brilliant framework developed by researchers Rebecca Earley and Kate Goldsworthy to explain.
1. MODEL — The business of fashion
2. MATERIAL — People & planet
3. MINDSET — Shifting the way we think about fashion
we calling for a fairer, safer, cleaner,
more transparent fashion industry.
We believe the first step towards positive change is greater transparency.
we believes in a fashion industry that values people, planet, creativity and profit in equal measure and that positive change starts with transparency, traceability and openness.
It is impossible for us to make sure human rights are respected and that environmental practices are sound without knowing where our products are made, who is making them and under what conditions. This is what we are asking brands and retailers to publicly disclose.
Transparency alone does not represent the bigger systemic change we would like to see for the fashion industry — but it helps us get there. Transparency helps to reveal the structures in place so we can better understand how to change them. Transparency shines a light on issues often kept in the dark. We believe that more transparency will lead to greater accountability, which eventually will lead to a change in the way business is done. It is an important first step towards positive change.
We deserve to know who makes our clothes